Man-Made Diamonds; A Buyer's Guide

It seems almost impossible to watch TV or open a newspaper without seeing something about man-made diamonds. For centuries of years science has tested to create a perfect synthetic diamond. Finally, 21st-century technology has made that prospect a reality.

There are many reasons to purchase synthetic diamonds instead of the mined variety. The prices charged for mined diamonds are, in the very best verbiage, an illusion. To put it more bluntly, Cecil Adams, in his award-winning newspaper column "The Straight Dope" says: "Diamonds are a con, pure and simple." Diamond prices are largely controlled by the DeBeers diamond cartel, and they are not a fair reflection of diamond scarcity. Additionally, studies show that one out of three diamonds sold in the US today has been altered to artificially increase its value. Further studies have shown that on average a couple pays 40% too much for their diamond engagement ring.

Beyond deceiving pricing, there are the issues of "blood diamonds", forced child labor, and a myriad of other disturbing diamond facts.

Recently, socially conscious celebrities such as Gwyneth Paltrow, Minnie Driver, and Angelina Jolie have made a vocal issue of wearing only synthetic diamonds to the many gala events they attend.

Good synthetic diamonds are naturally indistinguishable from the mined variety, but without the baggage, and additionally, they cost thousands of dollars less. But, which synthetic diamond is the best choice?

There are many types of man-made or synthetic diamonds available. The choices are numerous, but unbiased information is scarce. Here is an overview and comparison of the synthetic diamonds currently unavailable on the market:

Cubic Zirconia

The grandfather of simulated diamonds, Zircons are available wide. In their best examples, CZ's are actually a fairly decent diamond replica. Unfortunately, the commodity-like availability and vast differences in quality have made the stone synonymous with low-cost fashion jewelry. Perhaps a good choice for cheap bling, but not for fine jewelry. Many sources are available, a decent one is:

Russian Diamonds

Including Russian Brilliants, Russian Stars and others, they are in fact nothing but high quality cubic zirconias. This is not mentioned prominently on their web sites and they will only cop to it when pressed, but that is the fact. Russian diamond simulates are priced around $ 280 per carat.

Russian Diamonds are a fine jewelry selection and are usually mounted in quality precious metal settings.

Russian Brilliants are one of the best and oldest sellers of "Russian Diamonds" available at:


Moissanite is a lab-created mineral that is a very good diamond simulant. Moissanite has been on the market as a fine jewelry choice since the early 90s and has picked up quite a few fans. Moissanite is a hard mineral that, like diamond, will cut glass. There are a couple of minor downsides to moissanite however. First, it is quite expensive, (though still cheaper compared to diamonds) usually priced about $ 500 per carat for good samples.

Secondly, moissanite does not have the same optical qualities as diamond and there are several indicators that make them easy to spot with the naked eye for an experienced practitioner. It is difficult to produce a pure white moissanite and they often appear slowly green when viewed in natural light. Also, moissanite has significantly higher radiance and brilliance factors then natural diamond, causing them to appear "too sparkly" to some. Overall though, moissanite is a beautiful synthetic diamond choice.

"Moissanite From the Sky" at is a good source of fine moissanite jewelry.

Diamond Nexus

Diamond Nexus gemstones are the result of a fairly new scientific advancement in processing technique, and have only recently been available in the United States.

Diamond Nexus gemstones are excellent diamond simulants and come very close to matching the properties of mined diamonds at many different comparison points. They cut glass, being virtually identical to diamond on the Mohs (hardness) scale. They refract perfect "hearts and arrows" and have radiance and brilliance statements very close to flawless diamond.

Best of all, they are currently introductory pricing for the US market, and are a steal at $ 79 per caret. Diamond Nexus gemstones are only available in precious metal, solid-gold settings.

Diamond Nexus is only available from Diamond Nexus Labs at:

White Sapphire

Sapphire is the second hardest natural mineral on the Mohs scale, surpassed only by diamond. They are, unlike the others in this review, a natural stone. Their radiance and brilliance are not up to the standards of diamond however. Neverheless, quality white sapphires priced at around $ 220 per carat are a good diamond alternative.

A quality source is:

Gemisis Cultured Diamond

Gemisis diamonds are beautiful and almost perfect diamond replicas. Unfortunately, they are not available in a clear, white color, so they are not a good choice for traditional diamond settings. However, if a yellow, orange or pink diamond is what you crave, Gemisis offers stunning choices in beautiful precious metal, fine-jewelry settings.

Gemisis Cultured Diamonds are only available at:


Synthetic diamonds offer many advantages over the mined variety. You can buy with confidence, knowing that you are getting exactly what you paid for, and have not been the victim of diamond pricing chicanery. If you are concerned with the world around you, you can have a clear conscience, knowing that your money has not contributed to the support of an unethical and abusive industry.

However, there are many choices of synthetic diamonds, with varying degrees of quality. Take a little time to review the seller's information to get a clear idea of ​​what the science is behind the gemstones you are buying.

For my money, I believe the best choices are quality Moissanite stones or the new diamond simulant gemstones available from Diamond Nexus Labs.

Importance of Branding for E-Commerce Businesses

E-commerce businesses are becoming a reliable way to buy products online. Branding plays a direct role in improving chances of e-commerce business success. An increasing number of global customers are switching to e-commerce sites to purchase everything from groceries to apparel, and electronics to lifestyle products. The e-commerce industry has completely transformed the way in which consumers around the world access products and services. It has suddenly brought a world of options to the fingertips of end users. The future seems bright for the e-commerce industry, with major players branching out into newer product categories frequently (thus setting the standards for smaller brands).

For e-commerce businesses, things are going well enough, but the competition is also fierce. New e-commerce brands are launching every day and persistently trying to get a foothold online. When it comes to branding, e-commerce companies are leaving no stone unturned. In this scenario, it is vital that you build and implement a high quality branding strategy for your e-commerce business.

Branding Strategies For E-Commerce Businesses

By having a result-oriented, effective branding plan for your e-commerce business, you can stand out amongst your competitors. To achieve that, you must determine what makes your e-commerce business a unique player in the industry. Are you offering high quality products at the best available rates? Do you organize regular discounts and offers for your customers? Are you adding new product categories to meet more customer demands? What are the factors that would convince customers to choose your brand against others? E-commerce business owners must strive to highlight the unique selling points of their brand. Only then can an e-commerce brand be boldly promoted to larger audiences.

As an e-commerce brand, you have to be at the forefront when it comes to attracting product vendors as well as consumers to your e-store. Vendors would be interested in using your marketplace, if it has a strong brand that keeps providing value to customers. The number of sellers and customers you bring in to your network depends on the strength of your e-commerce brand, and how well it delivers on its promises. If you are intelligent in your branding, and consistent in your service quality, your e-commerce brand can achieve considerable success.

E-commerce branding, like all branding, is influencing the perception of your brand and its services, in the eyes of the customer. Effective e-commerce branding will make marketing easier, retain more customers, drive up loyalty, and create better potential value for steady, long-term success.

The way you must approach an e-commerce branding strategy is by highlighting some key points. With branding, you must uphold your business’s core mission, the problems you aim to solve for your customers, standards that it adheres to, and proof of the quality of services you provide. What are the factors involved in business branding and their importance?

E-Commerce Branding – Methods and Importance

1. Your Brand Image - A stellar, uniquely identifiable brand image helps customers attach value to your e-commerce brand’s personality. This includes various things such as logos, banners, taglines, marketing captions, social content etc., which should always represent your brand the best. This is quite important if you want to create value for potential customers and convert them into loyal customers. A good brand image goes a long way in retaining customers, by continually generating interest for your e-commerce brand’s offerings.

2. Customer Satisfaction - Customers are everything, when it comes to e-commerce or any other type of business. You can actually enhance customer experiences and drive up satisfaction (and loyalties). This is a big part of establishing your e-commerce brand. Put your best foot forward while marketing, deliver on your promises you make, and provide unmatched service and support to enhance your brand’s potential value. Remember that satisfied existing customers can and will bring in newer customers to your e-commerce business. Maintain your integrity and keep reinventing to bolster your brand’s chances of business success.

3. Find Your Unique Selling Proposition - As an e-commerce business owner you must determine the USP of your brand. This will help you brand and promote it better to larger groups of potential customers. Think about what sets you apart from dozens of competitors vying for true e-commerce glory. Is it your service quality or support? Is it the trust of your customers and your track record? Do you provide innovative offers, discounts and promotions on special occasions? Do you house the widest variety of rare products? You must determine why customers would choose your e-commerce site. What extra value can you offer to your potential customers that convince them to use your platform again and again? Find your USP and use it to strengthen your brand.

4. Utilize All Channels - Technological advances in the past decade demand that your e-commerce business maximizes its presence on all social, web-based and mobile platforms. More and more potential customers buy and sell through handheld devices, and almost all of them are on social websites. All your competitors are doing it, and so should you. It will help you make your brand easily accessible to larger audiences, which in turn will bring more conversions and significantly better revenues. Social and mobile should be the front and center of your branding strategy.

E-commerce sites can benefit from the above mentioned branding strategies. By using the concepts provide here, you can establish your e-commerce brand and take your business to the next level.

Cracking The Employment Pre Screening Test – The Various Sectors Of The Pre-Screening Test

Whether the company is small or big the employer usually conducts a Employment Pre-Screening Test and it is within the rights of the employer to conduct the Employment Pre-Screening Test to ensure that they are hiring the correct employee who's personal goals aligned with that of The company's goals. So for getting into the company the first step is to pass the Employment Pre-Screening Test.

The components of Employment Pre Screening Test are psychometric test, drug test and background checking. Apart from all these there can be some more tests which can be connected by the HR professionals to get facts about the applicant, about his suitability for a particular job.

Background checking is a usual way for pre-employment Screening. This is done along with other pre-employment screening tests which are either performed online or at the company's concessions. The Aptitude test is either through electronic means or it can be a written one. It tests ones reasoning capability. The other test may examine the applicant's technical skill as may be required for the job the candidate is applying for.

The instruments which are utilized during Employment Pre Screening Tests are reliable and include Applicant Risk Profiler and Career Ethic inventory. Applicant Risk profiler is used to assess whether an individual can maintain a safe workplace in spite of its negative behavior. The career Ethic inventory measures an individual's attitude. All these Employment Pre-Screening Test tests wherever you are fit enough to gel with the work-culture and organizational culture of the company.

Space relations, symbolic reasoning and mechanical visualizations, numerical skills and verbal comprehension are tested using more specific aptitude test which forms a part of Employment Pre-Screening Test. At a higher level a Professional Employment Test is also done. This PET is used to assess a candidate's cognitive ability and behavior which he will use for his future professional responsibilities.

Few HR professional may have not abided by the common standards typically followed by the companies. This may be their method to select the most eligible candidate for certain unique positions. The distinct method may include the employment pre-screening tests which contain their unique way of finding the candidates proficiency in many factors that can influence work related productivity.

Thus if you desire to work for certain company and pursue you career their be prepared to prove yourself in the Pre-Employment screening tests. If you come out with flying colors it will be easy for you to get the coveted position you always wanted. But be aware that such Pre-employment test are transitory in nature and there will be many more that will come your way in your career where in you will be subjected to various screening procedures.

Products And – Or Services – Defining "Service-Oriented" Products and the Related Role of Technology

The economy can be analyzed using both market-driven and production-driven approaches to industry classification. The North American Industry Classification System (NAICS) uses a market-driven approach; the older Standard Industrial Classification (SIC) uses a production-driven approach.

Under a market-driven approach, the economy comprises goods-producing and service-providing industries. Goods-producing industries include: natural resources and mining, construction, and manufacturing; service-providing industries include: wholesale and retail trade, transportation (and warehousing), utilities, information, financial activities, professional and business services, education and health services, leisure and hospitality, and public administration.

Under a production-driven approach, the economy comprises product-driven and service-driven industries. Product-driven industries comprise enterprises that manage inventories available for sale as primary activities (regardless of whether they transform them or not). Under this approach, the retail, wholesale, and food service industries are product-driven. (The kitchens of food service providers are equivalent to factories.) Product-driven enterprises may have extensive cost accounting and operations practices for inventory management.

Industry classifications can be applied to an enterprise as a whole (the primary industry), and to the establishments within it, which may be in differing secondary industries. Establishments are facilities that include plants (factories and warehouses) and branches (retail and wholesale outlets).

For example, the hospitality industry is service-driven; under the production-driven approach, the bar and restaurant establishments within a hotel are product-driven. The entertainment industry is service-driven; under the production-driven approach, the retail and bar establishments within a theater are product-driven. The health care industry is service-driven; under the production-driven approach, the retail pharmacy establishment within a hospital is product-driven. Under the market-driven approach, all of these establishments are service-providing.

For example, a manufacturing enterprise is goods-producing under a market-driven approach, and product-driven under a production-driven approach. If it also operates a retail delivery system, the stores are service-providers under a market-driven approach, and are product-driven under a production-driven approach. If all sales revenue is sourced from its own products, the enterprise is in two primary industries. However, if forced to decide, its selection should be based upon core competencies – activities that it performs well. The enterprise can be divided into two separate business units: manufacturing and merchandising. The merchandising unit is an internal customer of the manufacturing unit. However, depending on strategy and policy, the manufacturing unit could sell products to wholesalers and other retailers, and the merchandising unit could buy products from other manufacturers and wholesalers. Under a market-driven approach, the manufacturing unit is goods-producing and the merchandising unit is service-providing, whereas under the production-driven approach, the merchandising unit is product-driven.

The make-up of the economy changes overtime as newer industries emerge and grow and older industries mature and decline. For example, the manufacturing industry is shifting from vertically integrated to strategically outsourced. Strategic outsourcers may manufacture specialized components and assemble finished products. However, by outsourcing the manufacturing of utility components to specialty scale manufacturers, strategic outsourcers can lower their production costs.

Biotechnology and nanotechnology are emerging industries. The information industries are growing as technology becomes more ubiquitous, and as knowledge is packaged in digital products. Knowledge is information that has been learned and retained. In the future, knowledge will be retained extensively in electronic form.

Products and services…

The term “product” is associated with something that is tangible – the resulting inventory from agricultural, mining and drilling, construction, and manufacturing activities. Outputs are either end-products, or components that are assembled into end-products in downstream processes within the enterprise or in its customers.

The term “service” is associated with something that is intangible – capabilities either delivered at the point or time of sale, or shortly thereafter, or as a supporting service. Supporting services can be purchased at the time of sale for downstream use, or later, and consist of such items as warranties beyond those bundled with the product, preventive maintenance, and routine cleaning and repairs.

Functions and features of products are easier to discern than those of services, which are event or activity driven, and may occur in the future.

The term “time of sale” means when a contractual or non-contractual agreement between a buyer and a seller is made, and does not necessarily mean when revenue is recognized and earned. Revenue is recognized and earned according to the accounting principles that fit the service offering, which may be over a period of time.

A commodity is a product or service that is indistinguishable and interchangeable with another of the same type because there is little to no value added. Many commodities are natural, such as produce, minerals, oil, and gas. Services can be commoditized too. The distinguishing factors of a commodity provider include convenience, quality of service, and price.

Product-driven enterprises also offer delivery and supporting services. Delivery services include arranging for transportation, dealer preparation, training, and gift wrapping. Supporting services include cleaning, repairs, and maintenance. To remain competitive over time, enterprises have to add services with their product offerings that exceed customer expectations. However, if customers require such services, then they must become part of the basic offerings. For example, bathroom facilities and color TV are included in modern hotel rooms, even though the primary purpose is providing a place to sleep.

Although services are intangible, their effects are not. Transportation services move people, cleaning services remove dirt and stains, and repair services restore items to working order. Services require facilities, equipment, and supplies that are bundled in. When products are bundled in, the enterprise pays sales or use tax, if applicable; when products are sold with services, the customer usually pays sales or use tax, if applicable.

Service-driven enterprises can produce tangible deliverables. For example, dry cleaners produce clean and pressed clothes; professional service firms, such as architects, accountants, attorneys, and consultants produce reports; and engineers produce design drawings that can be transformed into facilities, equipment, or other tangible products.

The recording and movie industries employ technologies that can capture sound and pictures. Starting in laboratories, these industries transform science into art. Hence, live entertainment performances (services) can be transformed into recorded products. As a consequence, an event or activity can be reproduced, duplicated, distributed, and repeated to the public-at-large indefinitely. Digital products are impacting traditional manufacturing, distribution, and consumer buying behaviors, and placing intermediaries at risk.

Process control and information technologies have enabled seamless integration between designers and manufacturers. The “design-to-construction” process becomes ubiquitous as computer-aided design and manufacturing technologies (CAD/CAM) enable a designer in one location to transmit specifications to manufacturers in others. The designs are virtual, and result in instructions that control manufacturing equipment in both local and remote locations. As a consequence, manufacturing can be outsourced strategically to any manufacturer that can accept electronic designs anywhere at any time. Because the process is seamless, the precision is higher.

As more enterprises adopt the design-to-construction model, dramatic changes will occur in the structure of industries. For example, in the publishing industry, books can be printed on demand from electronic files upon receipt of orders placed over the internet, eliminating the need for physical inventory available for sale at printers, publishers, and bookstores. The electronic files represent a virtual finished goods inventory from which physical products can be made when necessary. As a consequence, inventory carrying costs are lower.

Both product-driven and service-driven industries render service from centers that receive inbound and place outbound service and telemarketing calls. Call center activities can be outsourced in a similar fashion to manufacturing.

The notion of strategic outsourcing can be applied to almost every function in an enterprise provided intellectual property is protected. However, although management consultants may be used in the development of strategy, the ultimate responsibility for planning, deployment, execution, and performance remains in-house with the governance function.

Products and/or services…

The term “products and/or services” describes collectively all types of products and services.

Service-driven industries are evolving into providers of both “product-oriented” and “service-oriented” services. In order to differentiate product-oriented services from the delivery and supporting services, the term “service-oriented” products provides more clarity. Service-oriented products must be definable, duplicable, and repeatable. They are intangible outputs of processes that are represented by tangible items, packaged in a definable form. Technology plays a major role in the delivery through hardware, software, and both voice and data telecommunications. “Hard” products are tangible and “soft” products are intangible.

For example, traditional land phone line services were offerings with few differentiating features, primarily in the style of equipment. As the telephone system migrated from electro-mechanical to electronic, the offerings were transformed into service-oriented products with features such as call forwarding, caller identification, call waiting, and voice mail. Cell phone offerings are service-oriented products with more extensive functions and features than land lines. Cell phone service-oriented products have cameras built-in, and have delivery and supporting services bundled in such as account information, internet access, and application software for calculators, calendars, contact information, notes, games, music, pictures and movies. Cell phone and computer technologies are converging.

In the financial and business and professional services industries, service-oriented products are packaged with such items as accounts, agreements, brochures, contracts, databases, documents, equipment, facilities, policies, procedures, and statements.

In the leisure and hospitality industries, service-oriented products such as flights, hotel rooms, car rentals, and limousine services are packaged with facilities, equipment, and supplies. The types of facilities and equipment define specific offerings. For example, an Airbus A380 renders a different experience from a Douglas DC3 even though the principal service is the same: providing air transportation. A hotel room with a view of the ocean renders a different experience from one with no windows at all, even though the principal service is the same: providing accommodation. The quality of the accoutrements such as blankets, pillows, towels, newspapers, cable TV, internet access, and fruit baskets can affect the overall experience. A Cadillac renders a different experience from a Chevrolet, even through the principal service is the same: providing a rental car to drive, or a limousine.

Travel-related service-providers bundle air, hotel, car rental, and limousine services into packages to make the buying decisions easier for consumers. Event planners bundle travel-related services with conference and convention services for enterprises.

Consumables, durables, and facilities…

Manufactured products consist consumables and durables.

Consumables are products change or wear out as they are used and comprise food, clothing, personal care, health care, household supply, and office supply items. Media such as books, records, audio and video CDs, and DVDs are classed as consumables – the intellectual property is worth far more than the media.

Durables are long lasting equipment items such as appliances, furniture, and vehicles.

Digital products may involve no media if they delivered electronically other than the server of the publisher and the electronic device of the user.

Facilities are the outputs of construction activities and are made of durable materials.

Contractual or non-contractual products and/or services…

Agreements are contractual or non-contractual based depending upon the type of offering, and the nature of the relationship between buyers and sellers.

Consumable products can be sold with the right to return for exchange or refund within a certain period of time. Durable products can be sold with agreements that define warranties and maintenance.

Service-oriented products and services can be sold with agreements that specify exactly what is to be delivered and when, with procedures for reporting problems or complaints.

In negotiations, discussions should embrace the specific functions and features of hard and soft products, and the delivery and supporting services. Experienced negotiators pay attention to both the tangibles and intangibles because the total cost of ownership comprises both.

Digital-construction and digital-manufacturing…

As technology continues to develop, service-oriented products will become more common because it makes intangible items definable. New knowledge-based industries will emerge.

The reproduction of software on physical media is classified as goods-producing, and all other development and publishing activities are classified as service-providing under NAICS. However, software and other digital products are durable because they can last indefinitely, even if they have to be transferred among storage media. Software products are developed by service-providers such as business and professional services firms, publishers, and “in-house” developers. Nevertheless, software development activities require the project management disciplines of goods-producing industries, such as construction and manufacturing, to be successful.

The “digital-construction” and “digital-manufacturing” industries are evolving: digital construction delivers software; digital manufacturing delivers soft service-oriented, information, and knowledge-based products. However, through CAD/CAM processes, software delivers hard products too. In the future, almost all hard and soft products will result from digital-construction and digital-manufacturing processes.

Defining product and/or services is an enterpriship (entrepreneurship, leadership, and management) competency.